Recently, Ali's member article "The Ultimate Design Profound Truth of Ali Members" is quite popular: I also read it carefully, and it didn't take much category email list time, only half an hour. Although the expression of this article is not too slang in the official series of the Tao Department, although I do not know how many designers can easily and quickly read each design idea in it. I still category email list arbitrarily translated a small part of it into the vernacular: 88VIP: Membership design equals equity value perception design category email list 88VIP: Membership Design - Design that makes users feel more cost-effective Official image from.

Taobao Design In the context of the gradual development of the overall population operation of the Tao Department, 88VIP has been exploring how category email list to make users have a stronger perception of rights and interests, and has classified rights perception into 4 gradients: rights atomic expression / rights explicit expression / rights intelligence expression/equity category email list content expression. 88VIP has been exploring how to make users feel more cost-effective, and divides this feeling of users into 4 gradients: what users are interested in, what is easier for users to understand, what category email list users need, and manufacturing scenarios and data that make users feel very cost-effective.

Official image from Taobao Design At first, the 88VIP 95% discount was only used on the link, but users could not understand what the 55% discount category email list would bring. Therefore, it was optimized to calculate the saving amount for users more directly: 15% discount is expected to save XX yuan; if combined with Intelligent, it can also be combined with the user's category email list behavior. For example, if you buy a facial cleanser three times, you will save money and feel better than once; Stick”, creating an atmosphere and a sense of context for the use of rights and interests. At the earliest, 88VIP 95% off was displayed in category email list each process of app design, but such a display did not help users better understand what 95% off could get.